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Marketing and Social Media Services   Reasons for using Social Media   Steps for Social Media Strategy B2Group gives clients an ‘innovative’ personality– standing out through new media and beating your competition by using digital marketing to reach target customers using: Blogs an interactive, educational forum run from the corporate web site and/or partner with a key media outlet such as: Telephony, FierceMarkets, Unstrung or Wireless Week Casting Services present press announcements in a visual manner through today’s ‘hottest’ medium: podCasting and/or You casting. Example: Visual clip of the quoted person/s in the press release providing a ‘verbal quote’ – tone and passion can be conveyed Chat Sessions Have the subject expert participate in an online chat session. Blog can then be posted to the OPA web site Twitter press announcements via tweatbeats Webinars participate in key industry webinars • BigTalk by Wireless Week • FierceTalk by FierceMarkets